The traditional dive show format has been around for a long time. Stands promoting equipment and trips, talks and seminars about different types of diving and a chance to meet up with divers from a variety of locations around the world. A social event to catch up with divers you have not seen for a while, maybe since the last dive show.
Lee has been in the marketing industry for the last 15 years and now specializes in teaching marketing techniques to people in the scuba diving industry. He is founder of Dive Media Solutions which, in addition to providing complete marketing, media, communications and IT solutions exclusively for the scuba diving industry, also produces The Scuba News. You can connect with Lee via Twitter by following @DiveMedia