Video content is something most consumers are familiar with but aren’t quite aware of just how important it is. A B2C study reported in Forbes found that 90% of internet users stay on websites that utilize video content, with those users clicking off of websites that don’t. Scuba companies, which must embrace technology to remain competitive in the industry, have put video software to good use.
From bespoke video-making services to kit companies taking the opportunity to give live-action demonstrations, the uses of video tech in modern scuba businesses are varied and creative. Making continued use of innovative video content will be important for all businesses, and fortunately scuba companies are in a great position to do just so.
Hooking consumer imaginations
Given the excitement of scuba diving, the most obvious niche to appeal to consumers is to produce appealing content that demonstrates the euphoria of a diving trip. The likes of GoPro and other on-the-go, waterproof camera equipment makes this possible. This has a great benefit for businesses, as these services help to develop scuba companies’ brands. The importance of a cogent brand cannot be understated, as demonstrated by Natura’s recent rebranding. Simply associating with certain images will help to benefit your business.
Offering on-the-go demonstrations
Scuba diving is a notoriously safety-conscious past-time. The inherent threats associated with deep-sea diving are known and preached about in instructional classes. The ability to give heavily-detailed video footage from real dives is invaluable for businesses wishing to point out those dangers and make learners aware of them. This will prove to be a great way for divers to get a thorough impression of what awaits them before they jump off the boat.
Providing high quality analysis
Data analysis is now an instrumental part of scuba diving. The trips down enable divers to harvest huge sums of data and intuitive camera technology can aid that prior to the analysis stage. Combining data on the water, temperature, and diver performance, along with video tech that delivers precise footage mapping peaks and troughs, will help divers improve their performance. It will also aid the proper analysis of any environmental concerns noted by professionals and scuba businesses.
Video content is a transformative technology for all companies, but scuba diving outfits can make particular use. By offering precise and explosive detail, new customers can be won, beginners be better taught and experienced divers even further developed.
Article kindly submitted by Jen Johnson
