Author: Aaron Weese

Aaron Weese is a dive industry marketing strategist, educator, and longtime diver with over two decades of experience in marketing and communications. He currently works with dive shops and operators across North America through Weese Consulting, helping businesses build sustainable, community-driven growth. A university professor of communications, Aaron specializes in audience behavior and messaging, and after returning to diving following several years away, he brings a fresh, forward-looking perspective as he prepares for an upcoming move to Canada.