I just read through a ton of comments from instructors, divemasters, and newer divers on a deceptively simple question: What…
Author: Aaron Weese
Aaron Weese
Aaron Weese is a dive industry marketing strategist, educator, and longtime diver with over two decades of experience in marketing and communications. He currently works with dive shops and operators across North America through Weese Consulting, helping businesses build sustainable, community-driven growth. A university professor of communications, Aaron specializes in audience behavior and messaging, and after returning to diving following several years away, he brings a fresh, forward-looking perspective as he prepares for an upcoming move to Canada.
One thing I’ve learned about myself over the years is that what makes a dive feel relaxed and enjoyable has…
But in reality, many divers leave training with skills they know how to perform and a nervous system that doesn’t…
Let’s talk about the part that usually gets glossed over. When dive shops struggle to attract and retain younger or…
Let’s pick up where I left off. If the dive industry has been asking, “Why does our audience still look…
About ten years ago, during my first run working in the dive industry while doing marketing for dive shops, I…