Boreas will return to DEMA Show in New Orleans this November for its second consecutive year at the trade-only event, presenting Red Sea water sports cruises, Nile cruises, private hotels and land experiences to American buyers.
DEMA Show 2026 takes place from 3–6 November at the Ernest N. Morial Convention Center in New Orleans and marks the 50th anniversary of the event. More than 7,000 diving and travel professionals from over 60 countries are expected to attend.
The Red Sea is already firmly established on many divers’ travel lists, while the Nile has attracted international travellers for generations. For American retailers and travel advisors, however, the practical questions often extend beyond the destination itself: when is the best season to see sharks in the Red Sea, how can clients avoid the crowds at the Pyramids, and what should they experience while travelling through Egypt?
Boreas is an Egyptian luxury travel company based in Hurghada, with years of operating on the Red Sea behind it. The company has built a curated portfolio of Egyptian travel incorporating partner superyachts, private hotels and stays, land experiences and Nile dahabiyas.
That wider portfolio will be presented in New Orleans.
Sofia Graudin, CEO of Boreas, and her team will be at Booth #1913, where they will present options designed to allow buyers to assemble complete Egyptian itineraries covering sea, river and land through a single operator familiar with the properties and vessels involved.
Boreas is a professional operator of Red Sea water sports cruises and also acts as a curator for luxury travel in Egypt, recommending partner properties and vessels with which the company has worked directly.
“Americans already want to go to Egypt. We are extremely happy to represent Egypt and the Red Sea in the USA this year,” said Graudin.
Boreas will be exhibiting at DEMA Show 2026 in New Orleans from 3–6 November. Stand details and appointment requests are available through the Boreas DEMA Show page.
About Boreas
Boreas is an Egyptian luxury travel company based in Hurghada on the Red Sea. It operates voyages on the Red Sea and curates a portfolio covering its own properties and Red Sea superyacht programme, alongside partner superyachts, hotels and private stays, land experiences and Nile cruises across Egypt. The company is registered in Egypt and in the United States as BDB Travel Group Inc., Delaware.
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