I have mentioned before about the power of blogging and why you should incorporate a blog into your scuba diving website but many people I speak to don’t know what to write or how to start. If you are one of these people then this post is for you!
Why Write A Diary?
As a scuba professional you see so much of the planet that many people never see, the underwater world. As a diver you know how amazing this is, after all this is why you became a dive professional. What you have to remember when you are promoting your scuba business is that many people have never tried diving. Many of your website visitors will only be at the stage where they are “thinking” about learning to dive and it is for these people that a diary will primarily appeal. By using a diary you will be able to paint a picture of things you see on each dive. The wildlife, the wrecks, the reefs. Helping your website visitors to visualise the things you see every day will make it much easier for you to sell courses.
In addition, a diary will also help attract guests who are already divers. Again, by painting a picture of the dive sites you visit, the wrecks you dive and the reefs you visit you will be able to show your local knowledge and show your passion for the sport. All of this will help you to stand out from your competitors locally and also attract people who maybe never thought of coming to your location for diving.
You Don’t Have To Share Everything
Obviously when I talk about doing a diary I don’t mean that you have to publish every single aspect of your day. No one cares about when you made yourself a cup of tea or when you went to the toilet (yes, some people do include this kind of detail). What I mean is your working day. Write a short blog post at the end of each day of where you visited and the sites you’ve seen. Paint the picture of your location and the dive sites. Show your website visitors that you are not just a diver but that you are an active diver. If you operate dive boats out of your centre then show that you do travel a little distance to good reefs and good wrecks. Not just that you have a lazy boat captain who only wants to go as far as the house reef.
Try adding a diary of the next 7 days to your blog and see how your visitor numbers will increase as people want to follow your dives and see how the number of enquiries you receive will also increase.
If you need help with any aspect of marketing your scuba diving website, please don’t hesitate to contact me at Dive Media Solutions and I will help you wherever I can.
This article was originally published on my Dive Marketing Tips Blog