With DEMA Show 2026 approaching, anti-fog specialist Fog-X is looking to expand its US dealer network, inviting dive shops, equipment retailers and other industry businesses to discover its products and wholesale programme.
The company will be exhibiting at Booth 3248 during DEMA Show in New Orleans, from 3–6 November 2026, where prospective retail partners can meet the team and learn more about carrying Fog-X products.
For retailers seeking practical accessories that complement their existing mask and snorkelling equipment ranges, Fog-X is positioning its anti-fog film as an additional product opportunity.
A Different Approach to Mask Fogging
Mask fogging remains a familiar frustration for scuba divers, snorkellers and swimmers. Traditional solutions often involve applying anti-fog liquids or sprays, sometimes repeatedly, to maintain clear visibility.
Fog-X takes a different approach.
The company’s anti-fog inserts use a transparent film applied to the inside of the mask lens. Designed to reduce the formation of condensation, the film provides an alternative to conventional liquid treatments.
For dive shops, the product offers an opportunity to address a common customer problem through a compact accessory that can be introduced alongside mask purchases, equipment servicing and diver training.
Visitors interested in the product can explore the range directly through the Fog-X website.
An Opportunity for Dive Retailers
Ahead of DEMA 2026, Fog-X founder Karl Hamouche has identified dealer network expansion as a priority, with a particular emphasis on reaching more retailers across the United States.
The company already operates a wholesale programme designed to accommodate businesses of different sizes, from individual dive shops to larger distribution partners.
According to the company’s published wholesale information, benefits include:
- No minimum order quantity, allowing businesses to begin with smaller orders.
- Free US shipping on qualifying orders over $20.
- A complimentary tabletop display for retail presentation.
- Access to promotional media for dealers.
- Inclusion in the Fog-X online dealer locator.
- Dealer and distributor pricing available to approved businesses.
The company currently lists a suggested retail price of $15 and a minimum advertised price of $10, with wholesale pricing accessible to approved accounts.
These arrangements may be particularly attractive to independent dive centres and retailers that want to assess customer demand without committing to large initial stock quantities.
Supporting Retailers Beyond the Initial Order
For a product to succeed in a retail environment, visibility and customer understanding can be just as important as the product itself.
Fog-X supports its retail partners with promotional materials, a tabletop display and inclusion in its online dealer directory.
These resources are intended to help participating businesses introduce the product to customers and make their stores easier to find.
The company’s approach also reflects the importance of making relatively small diving accessories commercially accessible to independent operators.
Meet Fog-X at DEMA 2026
DEMA Show provides an opportunity for retailers to examine new products, meet manufacturers and assess potential additions to their equipment ranges.
Fog-X will be attending this year’s event at the Ernest N. Morial Convention Center in New Orleans, with the team available to discuss its anti-fog products and dealer arrangements.
DEMA Show 2026
Dates: 3–6 November 2026
Location: New Orleans, Louisiana, USA
Fog-X Booth: 3248
Retailers attending the exhibition are encouraged to visit the booth to speak directly with the company about its products, wholesale terms and distribution opportunities.
How to Become a Fog-X Dealer
Businesses interested in joining the Fog-X retail network do not need to wait until DEMA Show to make contact.
Prospective dealers can review the company’s wholesale programme and application information, where approved accounts can access dealer pricing and other programme details.
Retailers can also contact the company directly at info@fogxsolutions.com to discuss their requirements.
Although this year’s DEMA campaign is focused primarily on the US market, Fog-X also welcomes enquiries from international dealers and distribution partners.
For dive shops looking to introduce a new anti-fog accessory to their customers, DEMA 2026 offers an opportunity to explore whether Fog-X could be a suitable addition to their existing product range.
Visit Fog-X Solutions for further information or meet the team at Booth 3248 in New Orleans, 3–6 November 2026.
