Cressi has announced a significant change to how it manages several key regions in the United States, as the long-established Italian dive equipment brand looks ahead to its growth strategy for 2026.
According to an announcement released via Dive Newswire, Cressi has confirmed that responsibility for operations in Georgia, Texas, and North Florida will now sit directly with its U.S. Division Manager, Luca Dellasanta. The move represents a shift toward more centralised oversight of these important territories, all of which remain strong markets for recreational and professional diving.
The company says the decision is designed to streamline operations and improve responsiveness to dealers, dive centres, and partners across the affected states. By bringing these regions under direct management, Cressi aims to strengthen communication, improve service efficiency, and support future product launches more effectively.
Industry observers see the restructuring as part of a wider trend among dive equipment manufacturers, many of whom are refining their U.S. distribution and management models in response to competitive pressures and evolving market demands. Strong regional leadership and closer dealer relationships are increasingly seen as critical to maintaining brand visibility and customer confidence.
Cressi, which has built its reputation on a broad range of dive equipment including regulators, buoyancy compensators, masks, fins, and accessories, continues to hold a prominent position in the global diving market. As the brand adjusts its U.S. management structure, retailers and divers alike will be watching closely to see how the changes translate into improved support and availability across these key states.
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