Stream2Sea, the brand recognised worldwide for its reef-safer sunscreens and eco-friendly body care products, has launched a new initiative aimed at rewarding sustainability-minded dive operators. The Blue Planet Partner Program is designed to empower dive centres, resorts, liveaboards, and retailers that champion reef-safe practices through the products they promote and sell.
The program comes at a time when divers and travellers are increasingly mindful of their environmental footprint. More than ever, consumers are “voting with their wallets,” choosing businesses that share their values and actively protect marine ecosystems. Stream2Sea’s latest initiative positions environmental responsibility as both an ethical and profitable decision for the dive industry.
“Choosing Stream2Sea is good for the planet as well as smart business,” the company said in its announcement. “Partnering with us helps dive professionals strengthen customer trust, stand out in a crowded market, and protect the very waters that sustain our industry.”
Founder and formulator Autumn Blum emphasised that the program is about turning purpose into measurable impact. “When dive professionals align their passion with purpose, amazing things happen,” she said. “The Blue Planet Partner Program turns that passion into impact for your business and for our waters.”
Stream2Sea continues to lead the way in marine-safe product innovation, advocating for greater awareness around the environmental effects of traditional sunscreens and body care products. The company’s formulations are tested and proven to be safe for freshwater fish, saltwater fish, and coral larvae, setting a new benchmark for sustainability within the diving and tourism industries.
For more information about becoming a Blue Planet Partner or exploring Stream2Sea’s full range of reef-safer products, visit Stream2Sea’s official website.







