Rapanui and Shark Trust Launch Campaign to Protect UK Sharks

Sustainable clothing brand Rapanui has teamed up with marine conservation charity the Shark Trust to launch a new capsule collection spotlighting shark conservation, and the urgent need to protect shark populations in UK waters and beyond.

The limited-edition range is available exclusively at rapanuiclothing.com from the 13th Aug, with 10% of profits from every sale donated by Rapanui directly to the Shark Trust.

Sharks are among the most important guardians of ocean health. But in the last 50 years, global populations of oceanic sharks have dropped by over 70%. In UK waters, species like the angel shark, tope, and blue shark play a vital role in balancing ecosystems, and are now under threat from overfishing, bycatch, and habitat loss.

The new collection is inspired by these species and the stories they represent. Rapanui will donate 10% of the profits from each item sold to the Shark Trust’s Oceanics Programme, supporting international efforts to secure stronger protections for migratory sharks.

“We’re stoked to be teaming up with the Shark Trust on this campaign,” said Rob Drake-Knight, Rapanui Co-founder.

“Healthy oceans are essential for all life on Earth, it’s an issue that matters deeply to our team. This collaboration helps highlight a species that’s too often misunderstood, while showing that better systems, in conservation and in clothing, are possible.”

Paul Cox, CEO of the Shark Trust, added:

“Sharks are vital to ocean health. But right now, many species are being pushed to the brink, often caught in high seas fisheries as unmanaged bycatch. The funds from this collaboration will directly support our work to secure science-based protections. We’re delighted to be working with Rapanui to take that message to a wider audience.”

The campaign will run across both brands’ platforms, with an editorial feature on the Rapanui blog offering deeper insights from the Shark Trust. The launch will be supported by social media content, campaign photography, and collaborations with ambassadors including marine scientists and underwater photographers.

This is not just an issue for faraway oceans. The UK has a diverse shark population, and the ecosystems around our islands are under increasing pressure. By celebrating the species in our own waters, this collection raises awareness of the role sharks play, and the need to protect them.

The collection goes live on 13th August 2025, exclusively at rapanuiclothing.com/rapanui-x-shark-trust

Support the collection on the Rapanui site, and help fund the protection of shark species and the ecosystems they support.