- Customize Your Profile
Marketing is not about blending in but standing out from your competitors. Every major social network (Facebook, Twitter, Google+) have tools to help you make your business stand out. Logos, Cover Photos, Customized Backgrounds – Whatever it is on each network, make sure you exploit these options to make yourself different from every other scuba business in your area!
- Don’t Just Talk About Yourself
Being social on the Internet is just like being sociable in the pub. How irritating is it when you go out for a beer and someone just endlessly talks about themselves? Don’t make this mistake on social media – Remember the crucial word “SOCIAL”.
- Stop Selling
Selling is a by-product of social media. It is about engaging your followers, not giving them a “hard sell” every time you tweet or post. Get your followers to “like” you, “know” you and “trust” you and sales will naturally follow.
- Use Social Media Every Day, Not Just When You Feel Like It
The only way you will gain meaningful engagement with your followers is if you are consistent and around all of the time. Don’t treat social media as an afterthought. You need it to become part of your every day routine. Just like the skills you learn when diving are referred to as “Motor Skills” – the things you do without thinking about it, social media needs to become like this. Not a boring part of your work but something you do naturally as part of your day.
- Mix Automated and Manual Tools
A common mistake many people make is to only use automated tools for Tweets or Posts. Don’t misunderstand, my Twitter feeds use a lot of automated tools so I can engage people all over the world (at some point I do need to sleep) but don’t use automated tools exclusively. Tweet and post yourself, inject your personality into your tweets and posts. Automation is easy to spot and as the earlier item in the list mentions – this is “SOCIAL” media – you need to be social and not rely on robots to do your work for you!
Obviously I do have lots more tips to share when it comes to social media. There is no way I could cover them all in one blog post but if you follow these 5 tips you will notice a difference in the way you engage with your existing and potential customers.
If you would like more advice on any aspect of social media for your scuba diving business please do not hesitate to contact me
This article was originally published on my Dive Marketing Tips Blog