In a bid to unravel the nuances of dive retail advertising and marketing, the Diving Equipment & Marketing Association (DEMA) has unveiled an innovative research survey. This initiative aims to provide comprehensive insights and benchmarking data crucial for the dive industry.
All retailers within the dive sector are urged to actively participate in the survey, as their inputs will play a pivotal role in shaping a better understanding of vital statistics with tangible real-world implications.
The deadline for participation is set for 4:00 p.m. on March 4, 2024. Retailers who respond before this cutoff time will stand a chance to win exciting prizes, which include a $100 gift card and a coveted 2024 Silver-level Membership.
This survey marks a significant step forward in the industry’s quest for enhanced understanding and optimization of advertising and marketing strategies within the dive retail sector. By leveraging collective insights, DEMA aims to foster growth and innovation while ensuring retailers remain competitive in an ever-evolving market landscape.
