Artisan & Ocean Korea, leading the digitalization of global water sports announced that it will participate in the DEMA Show to be held in Orlando, USA for four days from November 1 to 4, 2022.
Artisan & Ocean, with its vision of ‘letting more people experience the beauty of the ocean through diving’, manufactures diving gear using smartphones to lower the cost burden of diving equipment and lower the barrier to entry for diving. The core future technologies, research on underwater camera development and underwater communication-related technologies are currently under R&D.
The Diving Equipment and Marketing Association (DEMA) show, launched in Florida in 1977, is the world’s largest B2B dedicated exhibition for scuba diving, marine water sports, and adventure/diving travel industry companies. Hundreds of diving and travel industry experts have participated.
This will be the first off-line launch of ‘Universal Light’, recently launched on Kickstarter in about two years since the release of DIVEROID Universal Pro&mini White in 2020. Also, through this exhibition, they plan to use this as an opportunity to establish strategies for differentiation by understanding the products and technologies of the major competitors.
The main goals of attending the exhibition are to establish cooperative networking with several major diving shops in various countries and actively promote future technologies of the upcoming products.
Artisan & Ocean has experience not only in D2C sales but also in crowdfunding such as Kickstarter and Indiegogo and is solidifying its position in the global diving industry through B2B sales of domestic and overseas distributors and resellers.
During the exhibition period in the booth #713, the new Universal Lite and Pro-controller products with future core technologies to be released will be displayed and sold along with the current flagship product Universal Pro&mini at Artisan & Ocean’s booth. A potential B2B partnership consultation table will also be actively operated.
Wonny Kwak, the lead marketer of Artisan & Ocean officially said, “Through participating in this exhibition, we will do our best to expand our overseas market share by launching new products and establishing networks with major overseas diving shops.” We will continue to work hard to promote the next generation of technology.”
