Interview with Paul von Blerk, Project Specialist, Kwazulu-Natal Sharks Board

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Esther Jacobs is a shark conservationist, originally from Scotland, now living in South Africa working with sharks and other marine life. Esther works with Oceans Research (www.oceans-research.com), a marine research facility in Mossel Bay, South Africa and runs a shark conservation campaign called Keep Fin Alive (www.keepfinalive.com), which features a hand puppet shark called Fin, who is on a mission to be photographed with as many people as possible holding a sign that says “I hugged a shark and I liked it… Keep Fin Alive”. Fin has already been photographed with lots of celebrities and scientists. The ultimate goal of the campaign is to take a light-hearted approach to help change the common misconception of sharks and drive more attention to the problems of shark overfishing, finning, shark fishing tournaments, bycatch and longlining.