Aqualung Group, a renowned name in the manufacturing of diving equipment and water sports gear, has announced the successful sale of its esteemed snorkeling brand, US Divers, to Aqua Master Sporting Technology Co LLC, a California-based company.
This move aligns with Aqualung Group’s strategic business reorientation, which began in 2023, to withdraw from the Swim Snorkel Paddle business in North America. Instead, the focus is now on consolidating efforts in its core markets: diving equipment and serving Military and Professional clientele.
The decision to divest US Divers represents a significant strategic milestone for Aqualung Group. It allows the company to redirect both human resources and financial capital towards enhancing its other brands, increasing investments in digitalization, research, and technology, while also injecting fresh vigor into the diving industry to captivate younger generations.
Michel Abaza, Chairman and CEO of Aqualung Group, expressed satisfaction in the sale, stating, “We are pleased to be selling our historical U.S. Divers brand to a California-based company. Aqua Master Sporting Technology Co LLC is committed to continuing the legacy and tradition of innovation of US Divers and is well positioned to keep on growing the business. For Aqualung Group, this marks another step in shifting our operations to our core businesses and in strengthening further our leadership in the global diving industry.”
Ivan James, Vice President of Aqua Master Sporting Technology Co LLC, echoed Abaza’s sentiment, saying, “We are very excited at the prospects of continuing the legacy of U.S. Divers and supporting our customers worldwide.”
The sale of US Divers signifies not just a change in ownership but also a new chapter for the iconic brand, ensuring its legacy endures in the capable hands of Aqua Master Sporting Technology Co LLC.
