Browsing: ProZone

Rather than a lengthy article about “what to do” and “what not to do” I thought today I would give you a quick top 5 social media mistakes that far too many in the diving industry make. Spelling Mistakes – Remember to check what you have written before you hit the “post” or “tweet” button. Incorrect spelling can totally change the meaning and context of a sentence. Text Speak – Don’t use it! You are a business who is promoting business services. You are not a 14 year old girl. Don’t use LOL or WTF or BRB or any of the other…

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There is a little part of me that feels like a school teacher with this post but it is such an important factor and one of the most common mistakes I see from scuba businesses who use social networking for promoting their services. What Are You Talking About? Don’t misunderstand me. I am not a person who holds a degree in advanced English literature and grammar, but simple mistakes when you are updating your Facebook page or Twitter feed turn your posts from those of a scuba diving professional into those written by a 9 year old! Take a…

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I know this will appear contrary to many things you may have been told but it is really one of those areas where you have to trust me! It is now extremely easy to link your social profiles together so when you make a post on one it automatically posts on the others but here I am going to give you a few crucial reasons why should not do this (and if you are doing this now, why you should stop). It Is Lazy! This is not the most important reason but it is the first. Using one social…

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I was asked recently on Twitter whether I would recommend Instagram as a marketing tool for business, and more specifically if I would recommend Instagram for scuba professionals looking to promote themselves or their centers. I did directly answer the question but decided it would make an excellent topic for the blog today. What Is Instagram? For those who don’t already know, Instagram is a photo sharing, social networking application for your mobile handset. Available for both iPhone and Android, Instagram allows you upload photos or edit your photos with nice filters and styles. You also “follow” your friends…

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Building a website is the first step to putting your scuba diving business online but what is just as important, if not more important is the hosting of your site and your email. In simple terms, Hosting is the bit that makes your website visible to the world and is the bit that makes sure your potential clients can contact you by email 24 hours per day, 7 days per week. Choosing The Right Hosting Service Unless you are an IT professional or a Network Engineer, website hosting packages can be a little bit confusing. There are lots of…

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I am a big lover of Webmaster Tools from Google. As with everything I recommend on Dive Marketing Tips, I don’t get paid for referring you to online services, this is simply my opinion on things that can help your scuba business. What Are Webmaster Tools Webmaster tools from Google provides a number of functions for you if you are a website owner. You may know from previous posts that I am also a lover of Google Analytics for monitoring website traffic but Webmaster Tools is helpful in other ways that Analytics is not. Related Article: http://www.divemarketingtips.com/scuba-search-engines/analytics/analytics-is-vital-but-why/ Webmaster tools from…

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I love lists! I love social media as a marketing tool! With these 2 statements in mind, here is a quick set of tips for using social media for your scuba diving business. Customize Your Profile Marketing is not about blending in but standing out from your competitors. Every major social network (Facebook, Twitter, Google+) have tools to help you make your business stand out. Logos, Cover Photos, Customized Backgrounds – Whatever it is on each network, make sure you exploit these options to make yourself different from every other scuba business in your area! Don’t Just Talk About Yourself…

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I get asked a lot about blogging. Not just questions about “what to write” but also about what platform to use as there are so many to choose from. In this post I am going to explain why I think Wordpress is the best place to start (and not just because it is FREE). There Are 2 Types of Bloggers Bloggers fit into 2 categories – People who allow their random thoughts to spill onto the Internet and people who want to use blogging as a way to promote their business. It is this second group that this particular…

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When I say “Check”, what I am actually referring to in this instance is spelling. I don’t want to sound like a primary school teacher and I have touched on this subject previously but I have just seen a prime example of what I am talking about on a Facebook post so it is very fresh in my mind. Why Spelling Is Important Again, without sounding like a primary school teacher, the spelling of your posts is important because it can totally change the nature of what you are writing. I am not going to “name and shame” the…

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As with many articles that I post in the Marketing Section of the Prozone, the genesis starts with a particular “pet hate” of mine. These “pet-hates” then become part of the training that I provide to scuba diving centers through Dive Media Solutions and then eventually become blog posts here. This blog post is no different and not only does this article relate to something that irritates me, it is also something that will cost you money! What Do I Mean By “Free” Email Address When I refer to free email addresses I mean the ones that are easy…

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